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Trademark Registration

Trademark Registration

You can register your trade mark to protect your brand, for example the name of your product or service.

When you register your trade mark, you’ll be able to:

  • take legal action against anyone who uses your brand without your permission, including counterfeiters
  • put the ® symbol next to your brand – to show that it’s yours and warn others against using it
  • sell and license your brand

A trade mark lasts 10 years. You must renew your trade mark every 10 years for it to stay in force.

What you can register, your trade mark can include:

  • words
  • sounds
  • logos
  • colours
  • a combination of any of these